LOCATION: W New York Times Square is an oasis of calm in the midst of the hustle and bustle of a revitalized Times Square. From the moment you step inside, you will be transported to a Zen-like environment. Quiet colors, calming textures and a dramatic glass-encased waterfall serve to soothe the senses.

Water runs overhead, streaming down on open sides...enabling you to literally "walk on water " as you enter the elevator that whisks you to Reception.

ACCOMMODATION: W New York Times Square features 509 sleek ultra-modern guest rooms, including 43 suites, with all the trimmings. Modern and linear, each room is a marvel in design and pillar of comfort. Luminous amber-colored resin cubes serve as side tables to the famously comfortable W signature bed. A floating glass desk looks out onto the breathtaking New York City skyline. Sexy bathrooms with round white sinks suspended as if in mid-air and open showers or luxurious tubs reside behind white translucent sliding screen doors. Provocative lighting creates a sensual glow, adding to the mystique and beauty of each room.

Modern amenities abound. TVs with ultra-fast Internet access (via an infrared keyboard), high-speed dataport connectivity, secure E-mail access, VHS and DVD players, two cordless dual telephones. Still not enough? There's also a W CD player, coffeemaker with W's own blend of coffee, plush terry-lined, cotton pique W bathrobe and custom-formulated Aveda bath products.

DINING: Fresh ideas. Innovative menus. Soft jazz. Get in the mood at our sensual Blue Fin restaurant, operated by famed restaurant group B.R. Guest. Facing directly onto the lights and energy of Broadway, the eatery seats 400 people on two levels. A dramatic, floating, stainless steel staircase leads upstairs to a semi-private alcove dining area where guests listen to New York City's finest jazz musicians.

Tucked beneath the hotel lies a pulsating nightclub. The Whiskey, Rande Gerber's destination bar, is a 7,500-square foot bar/screening room and the ultimate nightlife experience. Daring and stimulating, The Whiskey features an array of New York's hottest DJs spinning an eclectic mix of lively beats, and a state of the art screening room.

AMENITIES & SERVICES

» Fitness center » Business center » Meeting and event facilities » High-speed Internet access in meeting rooms » Turn-down service » Laundry service

» Concierge » 24-hour room service » Childcare service » Gift shop » Lounge » Valet parking